In a presentation at WordCamp Sydney 2024, Myles Lagolago-Craig, CEO of XWP, demonstrated WordPress’s fundamental advantages: lower risk through its proven implementation history, and better outcomes driven by its unique combination of maturity and innovation. Unlike the old adage “No one got fired for buying IBM” – which implied safety at the cost of innovation – WordPress delivers both stability and innovative capabilities.
The Numbers Don’t Lie
The Starting proposition comes from its market dominance in the digital landscape. With 43% of all websites powered by WordPress and controlling 63% of the global CMS market, the platform’s significance is undeniable. But what makes WordPress the go-to choice for enterprise digital transformation?
According to WP Beginner’s research:
- WordPress powers 36% of the top 10,000 websites
- It’s used by 22% of all domain names in the US
- WordPress is 3x larger than the next 9 competitors combined
Beyond these impressive statistics lies a deeper story about why WordPress continues to be the hero of customers’ digital journeys.
Speaking the Language of Stakeholders
Each C-suite executive has unique priorities, and WordPress addresses them all:
- CEO: Enhances acquisition value, simplifies divestments, and keeps direct reports satisfied
- CFO: Offers budget clarity, simplified billing through full-service providers, and the cost benefits of open source
- CTO: Provides enterprise-grade security, robust APIs, and freedom from vendor lock-in
- CMO: Delivers SEO optimization, omnichannel capabilities, and deep analytics
- CPO: Enables rapid market entry, innovation control, and experimental features
- CRO: Supports flexible monetization and diverse commercial models
The Open Source and Composability Advantage
No organization wants to be out-innovated by competitors. WordPress’s composable architecture allows enterprises to:
- Choose best-of-breed solutions
- Maintain control over their technology stack
- Adapt quickly to market changes
- Integrate with existing systems seamlessly
- Own and control their data completely
- Direct strategic investments freely
- Shape their digital roadmap independently
- Break free from proprietary system lock-in
Mature, yet innovative, platform/ecosystem
WordPress combines enterprise stability with continuous innovation by:
- Leading the adoption of emerging technologies, including AI integration
- Pioneering site builders and development tools
- Delivering enterprise-grade features through its ecosystem
- Providing access to a vast network of talented developers
- Maintaining robust backwards compatibility
- Fostering community-driven innovation and solutions
Experience & Knowledge Base
WordPress’s longevity has built an unmatched foundation of:
- Documented enterprise solutions
- Implementation insights shared by a global community
- Proven scaling and growth patterns
- Historical precedents that guide development
- Cross-industry collaborative solutions
The Bottom Line
As Myles put it, “No one ever got fired for buying WordPress.” WordPress isn’t just a content management system – it’s a strategic business asset that empowers organizations to control their digital destiny.
