How big teams are unblocking their content creators

Every big content team eventually faces the same problem with scaling. The rate (and quality) of content production is no longer proportional to the size of the team. In early days teams can simply add staff to solve production bottlenecks. If they need to do more, they grow the team. However, as they and the […]

On-page advertising implementation

How To Grow Ad Revenue Without Losing Readers

The more we work with large online publishers, the more we appreciate the impact on-page advertising has on their bottom line. The challenge these companies are facing is that their advertising strategies cannot be set-and-forget. They must evolve. They are realising that not only is the technology behind advertising ever-changing, the attitudes, expectations, and behaviors […]