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Mike Crantea
Mike Crantea
Brand Strategy in the Age of AI Overviews: A Publisher’s Playbook

The Shift: AI Overviews Are Reshaping Search Behavior Google’s AI Overviews are fundamentally altering how users interact with search results. While Google reports a 20% increase in overall search volume in 2024 (Source: SparkToro), largely attributed to AI Overviews enhancing user satisfaction, the flip side is a significant drop in click-through rates (CTR) for traditional […]

Mike Crantea 3 min read
How Enterprise Publishers Transform Global Presence

When we talk about enterprise publishing, we’re speaking directly to leaders shaping the digital experience at scale. Your decisions impact more than clicks or pageviews; they influence millions of interactions daily, shaping the way people engage with content worldwide. Here’s the exciting part: enterprise publishers aren’t just navigating these challenges; they’re setting benchmarks. By addressing […]

Mike Crantea 4 min read
Image of Mike Crantea, Director of Frontend Engineering at XWP.

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