A brand new site for one of the biggest nature magazines in the world
Here’s how a brand new design language and improved interactivity helped supercharge Australian Geographic’s user experience —all while maintaining XWP’s signature performance-driven approach.
Introduction
About the Client
Australian Geographic has been Australia’s most popular geographical destination magazine for over 30 years. It captures the essence and spirit of Australia’s wildlife and environment.
Introduction
Project Goals
We worked closely with the Australian Geographic team to determine how we could best match our services with their business goals.
UX/UI Design
We made content and resources more interactive, reflecting the new design of their magazine
Consultancy
We helped Australian Geographic shape its roadmap and explore new avenues of growth.
Implementation
Our developers implemented the new design system while maintaining our signature performance-first approach.
Quality Assurance
Our dedicated QA team made sure that our work adhered to rigorous quality standards.
Design
Wireframing and Prototyping
We put pen to paper, crafting an intuitive homepage experience that makes it much easier for users to interact with Australian Geographic’s library of articles and stories.
“They are always willing to go above and beyond to help us achieve our goals”
Liz Ginis – Managing direction digital at Australian Geographic
Design
Foundations, components, and more
With the wireframes approved, we started the creation of individual components and foundational systems. This involves setting things like type and colour palette, as well the visual approach for reusable blocks.
Color Palette
Desktop and Mobile Website
Our team then created an aesthetically pleasing user interface, where Australian geographic users could browse content with speed and control—bringing performance to their personal development.
