Design Case Study: Australian Geographic

A brand new site for one of the biggest nature magazines in the world

Here’s how a brand new design language and improved interactivity helped supercharge Australian Geographic’s user experience —all while maintaining XWP’s signature performance-driven approach.


About the Client

Australian Geographic has been Australia’s most popular geographical destination magazine for over 30 years. It captures the essence and spirit of Australia’s wildlife and environment.


Project Goals

We worked closely with the Australian Geographic team to determine how we could best match our services with their business goals.

UX/UI Design

We made content and resources more interactive, reflecting the new design of their magazine


We helped Australian Geographic shape its roadmap and explore new avenues of growth.


Our developers implemented the new design system while maintaining our signature performance-first approach.

Quality Assurance

Our dedicated QA team made sure that our work adhered to rigorous quality standards.


Wireframing and Prototyping

We put pen to paper, crafting an intuitive homepage experience that makes it much easier for users to interact with Australian Geographic’s library of articles and stories.

“They are always willing to go above and beyond to help us achieve our goals”

Liz Ginis – Managing direction digital at Australian Geographic


Foundations, components, and more

With the wireframes approved, we started the creation of individual components and foundational systems. This involves setting things like type and colour palette, as well the visual approach for reusable blocks.

Color Palette

Desktop and Mobile Website

Our team then created an aesthetically pleasing user interface, where Australian geographic users could browse content with speed and control—bringing performance to their personal development.

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