A powerful example of headless WordPress
and its impact on editorial workflows across a multi-channel network.
Smooth editorial workflows and logical content curation is the holy grail of any digital media brand. We partnered with Beachbody to streamline the editing experience and the supporting infrastructure. Processes and technologies are now aligned with the current business needs, as well as structured to support the business vision into the future.
- Strategy & Discovery
- Code Review
- Ongoing Support
A CMS Fit for Growth
A Powerful Discovery Process
Understanding the business goals for the platform equipped us to make architectural decisions early, letting our development team hit the ground running, and ultimately saving Beachbody money.
Project Account Manager
Prior to this project, the content team struggled with getting new content previewed and pushed out quickly and accurately, burdened with multiple and poorly integrated systems for managing videos and images. Asset management was time consuming, required significant intervention from technical teams, and was prone to human error with the lack of intelligent automation.
We worked closely with both the publishers and technical teams to create graceful and efficient processes. For example, a member of the content team can now upload a single high resolution image via the WordPress admin to “21 Day Fix”, and have it automatically converted to its optimal size for all devices.