They are buying confidence that the work is on track and that the investment is delivering value. That trust is built through communication. It is easy to assume that regular updates inside a project team naturally reach the executive sponsors and senior stakeholders. But often they do not as they’re not in the day to […]

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How XWP Works With Publishers to Optimize Search Visibility

At XWP, we specialize in helping publishers navigate these challenges through a combination of technical expertise, data-driven strategies, and a deep understanding of how search engines prioritize content. One of our long-standing publisher partners faced this challenge head-on. After years of steady growth, their traffic began to decline following Google’s late 2023 core updates. Despite […]

Illustration showing a website appearing on Google Search with an arrow changing from moving down to upward.