There’s a common misconception that Quality Assurance is something that happens at the end of a project. In reality, QA permeates every stage of the development lifecycle, from Discovery to Delivery (and in many cases, beyond!) ensuring that websites meet client requirements and industry standards. At XWP, we view QA as more than just a […]
We’ve implemented paywall systems for some of the biggest names in media and tech, creating systems that strategically blend positive user experience (UX) and revenue generation. One of the most important things about implementing a balanced paywall system is finding a middle ground between access and income: Being able to provide a quality experience for […]
A lot has changed in the past 20 years. Some of the world’s biggest brands are now using WordPress instances with features unimaginable when WordPress was founded. So why do people still think that WordPress is ‘Just for blogs?’ We’re here to put that rumor to rest once and for all. At a Glance: What is […]
We all know how important it is to have high-quality images and videos on your website. They make your content more attractive, engaging, and informative for your visitors. However, if they’re not optimized properly, they can also negatively affect your technical SEO efforts (indicated by those all-important Core Web Vitals scores!), and for enterprises with […]
Web browsers, particularly those based on the Chromium engine, are heading towards more stringent privacy controls. These changes center around the deprecation of third-party cookies (3PC). As privacy concerns have mounted, browser developers have sought to provide users with greater control over their data. For businesses, this shift requires understanding the implications and adapting strategies […]
At WP Engine’s DE{CODE} 2023 event, our Director of Frontend Engineering Mike Crantea joined a panel of performance experts for an in-depth look at the best practices and tools for understanding and improving your Core Web Vitals (CWV) scores on your WordPress site. Here’s our roundup! In this article, we’ll learn: Watch the Full Panel […]
Every XWP project kicks off with a process called discovery, where we map our goals against a solution, explore current architecture, and account for any delivery risks. Here’s why this part of the process is so important if you want to outperform the competition. Success is a Marathon, Not a Sprint Let’s imagine you’re sitting […]
It’s easy to think that “website performance” is just agency talk for how fast your website loads—but in reality, it’s about so much more. Here’s how we define performance success through four key pillars: Technology, User Experience, Retention & Conversion. Pillar One: Technology The technology you use to build your site is the foundation for […]
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