Services
Design & user experience
Compelling design and seamless user experience are crucial for capturing and retaining your audience’s attention. XWP’s Design and UX Enhancements focus on creating accessible, intuitive, and engaging digital experiences that drive user satisfaction and business success.
TRUSTED BY THE WORLD’S BIGGEST BRANDS
Overview
Transform your user experience with XWP’s design expertise
XWP combines stunning design with a deep understanding of user behavior to craft websites that are both beautiful and functional.
Our tailored design and UX services enhance user engagement, improve usability, and align with your business objectives, ensuring a seamless and enjoyable experience for your users.
Benefits
Why invest in design & user experience improvements?
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Reusable across platforms
Creating a reusable design system allows for consistent design elements that can be implemented across multiple websites and apps, enhancing brand uniformity and reducing development time.
Technical and brand synergy
Ensuring that new technical enhancements adhere to brand guidelines maintains a cohesive and consistent user experience, allowing updates and improvements to stay true to the brand’s identity.
Reduced customer acquisition costs
Effective UX design reduces customer acquisition costs by making the website more attractive and easier to use, leading to higher conversion rates and lower advertising spend.
Seamless API integration
Optimized UX and design ensure APIs are seamlessly integrated, providing dynamic content updates, real-time data display, and enhanced interactivity while maintaining a consistent look and feel.
Better performance
Optimized themes and blocks improve overall site performance, significantly reducing load times and consistently enhancing the overall user experience, satisfaction, and engagement.
Technical SEO integration
Design improvements with a focus on Core Web Vitals and technical SEO ensure that the site performs optimally, enhancing load times, user experience, and search engine rankings.
Improved time to publish
Design systems include flexible content templates and block patterns, empowering editorial teams to create diverse content efficiently and accelerating time to publish for breaking news.
Tailored design for your audience
Custom themes allow for design tailored specifically to your audience’s unique preferences, significantly improving user satisfaction, engagement metrics, and overall content interaction.
Optimized performance
Optimized themes and blocks improve overall site performance, significantly reducing load times and consistently enhancing the overall user experience, satisfaction, and engagement.
Better ad performance
Improved UX and design optimizations ensure that ads are seamlessly integrated and more visually appealing, leading to higher click-through rates (CTR) and better overall ad performance.
New interactive elements
Custom blocks enable the addition of interactive elements like quizzes, polls, forms, and sliders, effectively increasing user interaction, engagement metrics, and time on site.
Better SEO with schema
Custom blocks can include built-in schema markup, thereby improving search engine visibility, enhancing search result displays, and significantly boosting organic search traffic levels.
Enhanced conversion rates
Design and UX improvements streamline user flows and optimize landing pages, increasing conversion rates by making it easier for users to complete desired actions.
Brand cohesiveness across channels
Consistent theming ensures brand cohesiveness across all distribution channels, strongly reinforcing overall brand identity, significantly increasing brand recognition, and enhancing trust.
Improved user engagement
Interactive elements and intuitive navigation can significantly enhance user engagement, boosting metrics like average session duration, pages per session, and user interactions.
Higher SEO rankings
SEO-friendly design enhancements improve site structure and load times, significantly boosting search engine rankings and increasing organic traffic visibility.
Faster time-to-market
With a cohesive design system in place, launching new campaigns and pages becomes quicker and more efficient, allowing you to capitalize on market opportunities faster.
Improved accessibility
Designing for WCAG accessibility standards ensures the site is usable by all users, including those with disabilities and those who use screen readers, broadening the audience and improving inclusivity.
Case studies
With the expertise of a specialized partner, transitioning to WordPress can be hassle-free
They’re very open to all sorts of questions from non-tech people like me, and they’re very patient and willing to explain everything. Above all, they are always willing to go above and beyond to help us achieve our goals.
Liz Ginis
Director of Content
Australian Geographic
Why XWP?
Why choose XWP for design & UX improvements?
XWP is a leader in creating exceptional design and user experiences that drive engagement and business success. Discover why XWP is the ideal partner for your design and UX improvements:
Expert team
Our team consists of experienced designers and UX specialists who are dedicated to creating visually stunning and highly functional websites.
User-centered approach
We prioritize the needs and preferences of your users, ensuring that every design decision enhances the user experience and meets your audience’s expectations.
Innovative solutions
We stay at the forefront of design trends and technological advancements, providing innovative solutions that keep your website ahead of the competition.
Proven results
XWP has a proven history of delivering successful design and UX projects for a wide range of enterprise clients, demonstrating our ability to achieve outstanding results.
Customized strategies
Our design and UX improvements are tailored to your specific business goals and brand identity, ensuring a personalized approach that drives engagement and growth.
Collaborative approach
At XWP, we work closely with your team throughout the design process, ensuring that our solutions align with your wider business objectives, helping to deliver maximum impact.
Awards
Winners of the most prestigious industry awards
92%
Employees say this is a great place to work
Top 1000 Global Companies
2021, 2022 (Top 1%)
Top Design Company in United States
2024
WordPress VIP Partner
Q4 2023 Top Gold Partner
Q2 2022 Partner Innovator
1 WordPress Development Agency in Australia
The Manifest Awards
Top 15 Web Developers in the World
2021, 2022 (Top 1%)
Top WordPress Developers Company
2024
Top B2B Company
2021 (Top 1%)
Process
XWP’s design & UX process
Team assembly
Your team will play a valuable role in our success. Let’s customize a plan of action that meets all of your needs.
Discovery
Our team does a deep dive into your existing site, audience, and existing guidelines, mapping your design landscape
Planning
We then plan the logistics of your design improvements, ensuring that there is no drop-off in service or search rankings.
Implementation
Let’s get to work! Your team will begin building your new design system, and you’ll have full day-to-day visibility.
Launch
You now have scalable, performant, accessible design system for a user experience that delights your users.
Maintain & support
Keep your website performing at its best with XWP’s Proactive Maintenance and Support services.
Insights
Related articles, industry trends, and WordPress success stories
FAQs
Design & user experience FAQs
Find answers to frequently asked questions
about our design and UX enhancement
process, benefits, and how they can advance
your business goals.
Can XWP integrate new design elements with existing branding?
Yes, XWP can ensure that your new design system is fully aligned with your existing brand guidelines.
We ensure that all new design components align with your brand guidelines and visual identity. Our team works meticulously to maintain consistency across all design aspects, reinforcing your brand image and creating a cohesive user experience.
What is the advantage of working with XWP over a branding agency?
XWP doesn’t just produce exceptional design, we also leverage our deep understanding of WordPress to engineer flexible components libraries that can be used to build scalable and cohesive user experience. We prioritize performance throughout the development process, ensuring that the final results are sleek, fast, and professional, fully leveraging the capabilities of the WordPress platform.
Can XWP produce design libraries that are used across platforms?
Yes, XWP can produce comprehensive design libraries that are used across multiple platforms. Our design libraries ensure consistency in branding and user experience, providing reusable components and design elements that maintain a cohesive look and feel across your website, mobile apps, and other digital platforms.
Can design and UX enhancements improve my SEO?
Yes. A well-designed website enhances user experience, which in turn reduces bounce rates and increases time spent on site—factors that search engines consider when ranking websites.
Additionally, optimized design elements such as clean code, fast load times, and mobile responsiveness directly contribute to better search engine indexing and higher rankings.
By ensuring your website is both user-friendly and technically sound, XWP’s design improvements can boost your SEO performance and drive more organic traffic to your site.
Let’s talk about your ideas.
We have flexible project models for organizations of all sizes. Tell us about your goals and we’ll tell you how we can help.
Trusted by some of the worlds’ leading brands
