Services
Research & strategy
Our research and strategy services focus on understanding your business goals and user needs. Through in-depth analysis and planning, we map a route to aligning your WordPress site with your business objectives, laying the foundation for a successful product that drives growth.
TRUSTED BY THE WORLD’S BIGGEST BRANDS
Overview
Focus your technology investment with a WordPress site audit and discovery
XWP has transformed hundreds of underperforming websites into high-speed, performance-focused experiences, improving search results and providing seamless user experiences for some of the biggest brands in the world.
Benefits
Why invest in research and strategy?
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Strategic investment guidance
We ensure you are investing in the right areas by identifying the most impactful opportunities for your technical resources, optimizing budget allocation and maximizing ROI.
Technical debt assessment
Our research uncovers the full extent of your website’s technical debt, highlighting critical areas for performance enhancements and helping you to prioritize necessary improvements.
Scalability mapping
Plan for scalability, performance, and future growth, with insights into how to create foundations that can adapt to evolving business needs and technological advancements.
Risk mitigation
Our research mitigates risk by thoroughly identifying potential technical challenges early, allowing you to proactively address issues before they escalate into significant problems.
Vendor-agnostic insights
Although most clients choose to proceed with XWP, our research provides comprehensive findings that can be taken to any reputable website development agency.
Stakeholder alignment
Ensuring all stakeholders are aligned on technical goals and expectations reduces misunderstandings and streamlines development, fostering a collaborative environment.
Analyze performance impact on SEO
Research identifies how various site performance issues may be significantly affecting your search rankings, providing actionable insights to boost SEO and overall visibility.
Assess readiness for traffic surges
Discover how well equipped your site is to handle sudden traffic surges and identify necessary improvements to ensure stability and performance during high traffic periods.
Evaluate accessibility compliance
A technical audit thoroughly assesses your site’s accessibility compliance with WCAG standards, ensuring your content is accessible to all users, including those with disabilities and special needs.
Speed up publishing time
A thorough technical review highlights specific areas where publishing processes can be streamlined, allowing your editorial team to work more efficiently and quickly, reducing delays.
Understand performance & content
Research reveals how various site performance issues may be negatively impacting your readership, providing actionable insights to improve user experience and retention rates.
Identify opportunities to use AI
A technical audit uncovers potential areas where AI technology can be leveraged to significantly enhance content creation, personalization, and overall user engagement.
Optimize for lead generation
A technical review identifies performance enhancements that can improve your site’s lead generation capabilities, significantly increasing the quality and quantity of leads captured.
Improved SEO efforts
Optimized Core Web Vitals metrics positively affect your SEO performance, increasing visibility and driving substantially more organic traffic towards your content and marketing campaigns.
Enhance ad performance
A technical audit identifies ways to optimize your site for better ad performance, ensuring faster load times, improved viewability, and higher ad engagement rates.
Quantify user experience
Research evaluates your site’s Core Web Vitals, providing quantitative data on user experience. This helps in making informed decisions to enhance site performance and user satisfaction.
Max ROI on marketing technology
Research ensures that your marketing technology stack is fully optimized, providing the best return on investment by significantly enhancing functionality and performance.
Ensure security compliance
A comprehensive technical review ensures that your site meets all security compliance requirements, protecting sensitive marketing data and maintaining customer trust.
Case studies
Successful enterprise projects always begin with data-driven research
Internally, you have a bias when you look at your own website. XWP looked at things from an outside perspective. They suggested changes and made improvements where we didn’t think there were any to be made.
Sarah Fruy
Former Sr. Dir of Partner Marketing, Pantheon
Pantheon
Why XWP?
Why choose XWP for research & strategy?
A thorough research and strategy phase is essential for the success of any project. Here’s how XWP offers unparalleled expertise and a comprehensive approach to ensure your project’s success.
Expert team
XWP’s team comprises seasoned professionals with extensive experience in conducting in-depth research and developing effective strategies tailored to enterprise business needs.
WordPress experience
Our deep understanding of the WordPress platform and its codebase allows us to navigate its intricacies, ensuring that our strategies are both technically sound and optimized for the best performance.
Custom solutions
Our research and strategy services are customized to meet the unique requirements of your business, ensuring that recommendations are perfectly aligned with your goals.
Proven track record
XWP has a proven track record of successful enterprise projects, demonstrating our ability to deliver impactful research and strategic planning that drive tangible results.
Long-term vision
XWP focuses on creating strategies that not only address immediate needs but also set the stage for long-term growth and sustainability, ensuring ongoing success for your projects.
Collaborative approach
Our collaborative approach ensures that we work closely with your team throughout the research and strategy phase, fostering clear communication and alignment on objectives.
Awards
Winners of the most prestigious industry awards
92%
Employees say this is a great place to work
Top 1000 Global Companies
2021, 2022 (Top 1%)
Top Design Company in United States
2024
WordPress VIP Partner
Q4 2023 Top Gold Partner
Q2 2022 Partner Innovator
1 WordPress Development Agency in Australia
The Manifest Awards
Top 15 Web Developers in the World
2021, 2022 (Top 1%)
Top WordPress Developers Company
2024
Top B2B Company
2021 (Top 1%)
Process
XWP’s research & strategy process
Initial consultation and stakeholder interviews
We begin with an in-depth consultation and interviews with key stakeholders to understand your business goals, challenges, and objectives. This helps us tailor our approach to meet your specific needs.
Technical audit and user research
We conduct a thorough technical audit of your current systems and infrastructure and perform user research to understand your target audience’s behaviors, needs, and preferences, ensuring that the project strategy aligns with user expectations.
Data-driven insights and requirements gathering
Using advanced analytics, we gather and analyze data to inform our strategic recommendations, compiling detailed technical and functional requirements to provide a clear roadmap for the project’s development.
Strategy development and roadmap creation
We develop a comprehensive strategy that outlines the project’s goals, key performance indicators (KPIs), and success metrics, ensuring alignment with your business objectives and creating a detailed project roadmap.
Collaborative workshops and final presentation
We conduct collaborative workshops with your team to refine strategies and ensure alignment on objectives, then present our findings, strategic recommendations, and the project roadmap, providing a clear and actionable plan for moving forward.
Implementation and team assembly
You choose to partner with XWP to enact your plan, take it in-house, or work with another agency. If you continue with XWP, we put together a team with the experience capable of enacting your personalized plan, and begin work.
Insights
Related articles, industry trends, and WordPress success stories
FAQs
Research and strategy FAQs
To help you understand our Research and Strategy services at XWP, we’ve compiled answers to common questions about our process, benefits, and how we can support your business goals.
What specific deliverables will XWP provide after a research and strategy phase?
XWP provides a detailed project roadmap outlining timelines and milestones, comprehensive technical audit reports identifying strengths and areas for improvement, user research findings that offer insights into audience behaviors and preferences and strategic recommendations for achieving your business goals.
How does XWP handle confidentiality when conducting research and strategy?
We prioritize confidentiality and data security throughout our process. Where required, XWP will sign non-disclosure agreements (NDAs) to ensure that all sensitive information is protected and only used to inform your strategy.
Can XWP help with implementation after the Research and Strategy phase?
Yes, XWP can assist with implementation after the Research and Strategy phase. In fact, research and strategy preludes every major project that we work on. We can implement any recommendations that we provide, ensuring seamless execution and project continuity.
How does XWP ensure that the strategy aligns with my business goals?
We ensure alignment with your business goals through thorough consultations and stakeholder interviews. By understanding your specific objectives, we tailor our strategy using our expertise and data-driven approach to meet your business objectives effectively.
Let’s talk about your ideas.
We have flexible project models for organizations of all sizes. Tell us about your goals and we’ll tell you how we can help.
Trusted by some of the worlds’ leading brands
