Core Web Vitals & SEO

Good performance has always been an advantage for SEO, but now it’s a requirement. Since the end of 2021, Google has been factoring page experience signals such as Core Web Vitals into their ranking criteria for websites, and those who don’t consider performance could see their SERP positions drop. Google has always been user-centric. From […]

Site Performance and How It Impacts Search Ranking

Search engines are in the business of helping people find the things they’re looking for. However, with over 1.6 billion websites, chances are there are multiple very valid options the search engines can present to the searcher. And no one looks at page 2 of the search results. This is where ranking comes in. Search […]

An illustration of a site going to page one on Google.