At XWP, we’re known for building highly performant websites and applications. More than just a concern of our engineers, however, a focus on performance runs through how our work is defined, designed, and delivered. In this post, I’ll share three ways that performance shapes XWP’s user experience (UX) design practice. 1. Performance as Measured by […]
Business, or pleasure? Both! As the fast-tracked evolution of remote work continues, the age-old conversation of what to call this thing rages on, but there’s more clarity now to the objective than ever before. Whether your company calls it telecommuting, WFH, offsite, remote, distributed, work from anywhere, the concept remains the same… location independence. Let’s […]
We always consider the most performant option at the start of a project and PWAs come up very often. Your roadmap is more than just pretty pages and new features; it should be about modern infrastructure and competitive advantages that will grow your business. If you create content or develop software for the web, you’ve […]
It’s 2020, a year unlike any other in our lifetimes. Much has changed for how we conduct business, and run our personal lives. Because of the required shift during this global pandemic, many companies are turning to remote work for the first time, looking for how they can continue to get work done in a […]
When we first began working with Cowgirl Magazine, they already had a pretty fast site thanks to their full AMP compatibility. They were, however, using a proprietary AMP plugin. Because of this, they effectively found themselves tied to the plugin maintainer for design and functionality updates. As their vendor became less and less responsive, Cowgirl […]
Businesses that invest wisely in user experience research and design (UX) deliver useful and compelling experiences for people that positively impact their company’s success and outcomes. Our teams work strategically with organizations and we measure UX improvements with metrics guided by business objectives. “Companies with the highest investment in UX, referred to as “design unicorns,” […]
Websites have come a long way since the ’90s. From plain old HTML to fully interactive sites with tons of code underneath the hood, the techniques and best practices to get the most out of your site are constantly changing. They range from content strategies and conversion-increasing UX to highly technical backend optimizations. It’s a […]
Here at XWP our designers are a team of leaders who embed with other design and engineering teams at an enterprise scale. We specialize in User Research and Analysis (UXR), Visual Design (UI or UXD), and User Experience Writing (UXW). Product Design and leadership are at the heart of our collaborative work with our clients […]
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