Sitecore to WordPress
CMS migrations

XWP helps enterprises overcome the high costs, complexity, and vendor lock of Sitecore by migrating to WordPress. Learn how our expert team ensures a seamless transition, offering a powerful and cost-effective CMS alternative.

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Discover the power of WordPress: a superior alternative to Sitecore

Over the years, WordPress has evolved from a do-it-yourself blogging tool to the most popular CMS in the world, used by everyone from household-name publishing houses to cutting-edge SaaS companies. With the right setup and plugins, it can now outclass Sitecore in every way.



Whether you’re using Sitecore for its localization and personalization tools, custom user permissions, or its marketing integrations, WordPress can do it all—without the cost and complexity.

The benefits of migrating from Sitecore to WordPress

Lower operating costs

WordPress is an open-source platform with no licensing fees, resulting in significantly reduced operating costs compared to Sitecore. This allows technical teams to resources and invest in other critical areas.

Simplified infrastructure

WordPress offers straightforward infrastructure, making it easier for technical teams to manage, debug, and maintain the site. This reduces the time and complexity associated with Sitecore’s intricate setup.

Extensive plugin ecosystem

With a vast library of plugins, WordPress allows for easier integration of new features and functionalities without extensive custom development, enhancing flexibility and agility.

Abundant talent

Sitecore is used by less than 1% of all websites, which means costly developers. Because of its market dominance, WordPress offers a larger pool of skilled developers.

Community-driven development

The WordPress community of engineers, security experts, designers and product specialists continuously improve the platform, ensuring it continuously evolves with new features and bug fixes.

Ease of experimentation

WordPress’s user-friendly environment encourages continuous experimentation. Custom permissions and a flexible setup allow continuous site improvement without major risks involved.

WYSIWYG page builder

The Gutenberg editor provides a WYSIWYG interface for building pages and posts, allowing editorial teams to create complex layouts and rich content without needing extensive technical knowledge.

User roles and permissions

WordPress offers granular user roles and permissions, allowing editorial teams to manage access and responsibilities effectively, ensuring secure and organized content management workflows.

Revision control

Built-in version control in WordPress tracks changes to content over time. This feature allows editorial teams to review and revert to previous versions of posts, ensuring the integrity and quality of published content.

Content taxonomies

WordPress’s taxonomy system helps organize content effectively. This improves site navigation and ensures readers can easily find related content, enhancing the overall user experience.

Easier analytics

WordPress connects with all 3rd-party analytics platforms, offering editorial teams insights into content performance and user engagement and supporting data-driven strategy refinement.

SEO tooling availability

WordPress seamlessly integrates with a variety of on-page SEO tools, enabling editorial teams to optimize content for search engines directly within the CMS, improving visibility and search rankings.

Lead generation tools

WordPress integrates with various lead generation tools, making it easier to capture and nurture leads through forms, landing pages, and pop-ups featuring your company branding.

Easier marketing integrations

WordPress integrates seamlessly with tools like HubSpot, Mailchimp, and Google Analytics, enabling comprehensive campaign management from the WordPress dashboard.

Quickly create campaign assets

WordPress enables quick and easy creation and management of landing pages, facilitating lead generation and nurturing. Integration with CRM systems further streamlines the lead management process.

Enhanced SEO capabilities

WordPress features clean permalink structures, title tags, and meta descriptions, improving search engine rankings and visibility compared to Sitecore.

Email marketing integration

WordPress integrates with popular email marketing platforms such as Mailchimp and Mailerlite, simplifying email list management, creating newsletters, and tracking campaign performance.

Improved analytics and reporting

WordPress supports easy integration with various analytics tools, offering detailed insights into content performance and user behavior, providing more flexibility than Sitecore.

Discover the stories of the brands we’ve moved to WordPress

Rolling Stone website homepage

The new RollingStone.com included a migration of 20+ years of online data and assets dating back to the 1960s.

250K+

Media artifacts moved to WordPress

25+

Years of content migrated seamlessly

0

Seconds of downtime during migration

Why choose XWP for Sitecore to WordPress migrations?

Migrating from Sitecore to WordPress can be a complex process, but with XWP’s expertise, you can ensure a smooth and successful transition. Here’s why XWP is the ideal partner for your migration project:

Proven expertise

XWP has extensive experience in migrating complex websites from Sitecore to WordPress, ensuring a seamless transition while maintaining the integrity of your site’s data and functionality.

Tailored solution

We provide customized migration solutions that are tailored to meet the unique needs of your business, ensuring that your new WordPress site aligns perfectly with your goals and requirements.

Comprehensive support

XWP offers end-to-end support throughout the migration process, from initial planning and data migration to post-launch optimization, ensuring a smooth and successful transition.

Performance optimization

Our team prioritizes performance optimization, ensuring that your new WordPress site is fast, responsive, and capable of handling high traffic volumes without compromising user experience.

SEO integrity

XWP ensures that all SEO elements, such as metadata, URL structures, and content optimization, are preserved during the migration, maintaining your site’s search engine rankings and visibility.

Strategic consultation

XWP provides strategic consultation to help you make informed decisions throughout the migration process, ensuring that your new WordPress site supports your long-term objectives.

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Pushing things out to market, optimizing, giving the clients new experiences—all of that has become 
so much quicker because we’ve simplified everything on WordPress.

Sebastian Pertosi

Former Head of Marketing
OFX

XWP’s Sitecore to WordPress CMS migration process

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Services that advance enterprise objectives

Elevate your online presence with our cutting-edge engineering solutions.

Captivate your audience with visually stunning, user-centric design.

Drive results with data-driven insights
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Stay ahead of the competition by
optimizing your online performance.

No migration is too complex for XWP. Unlock efficiency with a move to WordPress.

Take a proactive approach to keep your platform performing at its peak.

Sitecore to WordPress CMS migration FAQs

Find answers to frequently asked questions about migrating from Sitecore to WordPress, ensuring a smooth and successful transition for your website.

What are the challenges of a Sitecore to WordPress migration?

There are a lot of things to consider. Data structure between the two platforms, variations in the content hierarchy and metadata handling, potential discrepancies in URL formats, and ensuring that complex functionalities are translated seamlessly, to name a few.



That’s why we always recommend you work with an experienced agency that will complete a discovery process that can cover all bases.

Can I migrate complex functionalities from Sitecore to WordPress?

Absolutely. We specialize in intricate migrations and can map out a comprehensive strategy to seamlessly transfer features while maintaining functionality and enhancing performance within the WordPress ecosystem.

How long does a Sitecore to WordPress migration typically take?

The duration of migration can vary based on factors like content volume, custom features, and data complexity. We provide a meticulously planned timeline, minimizing downtime and streamlining the migration process efficiently.

Can I maintain my design and branding consistency after migration?

Yes, maintaining design and branding consistency is crucial. Agencies like XWP have the expertise to ensure that your design elements are preserved and flawlessly integrated into WordPress. This includes replicating templates, CSS styling, and ensuring a cohesive visual identity across the migration.

Of course, you might want to alter your site’s visual identity as you move over to WordPress—and we can help with that too! Our award-winning team of designers has helped create visual identities for companies like Stuff.tv to Australian Geographic.

What happens to my SEO when I migrate?

Working with an agency experienced in CMS migrations means having the expertise to protect your search rankings as you migrate to WordPress. In many cases, our clients even see an improvement, as their technical architecture, performance, and ‘SEO-readiness’ improve on WordPress.