Why Media Matters: Optimizing Your Visual Content

We all know how important it is to have high-quality images and videos on your website. They make your content more attractive, engaging, and informative for your visitors.  However, if they’re not optimized properly, they can also negatively affect your technical SEO efforts (indicated by those all-important Core Web Vitals scores!), and for enterprises with […]

icons for .jpeg, .webp and .mp4, three popular visual file formats.
Support for WebP image format lands in WordPress 5.8

We’ve all heard the tired adage, “a picture is worth a thousand words,” and it rings true in more ways than one in the digital age. In a fast-paced, content-filled world, images speak to us in a special way.  How you display these images—whether it’s in a big matted photo frame on a gallery wall […]

Support for WebP image format lands in WordPress 5.8
What We’ve Learned Migrating Big Media to WordPress

For the better part of a decade, XWP has helped some of the world’s biggest publishers and media companies improve website performance and grow their businesses. How? While our projects take many forms, our roots are in migrations.  From our very first project working with News Corp Australia to migrate over 90 brands and 15 […]