Why Performance and PWAs should be on your Roadmap

We always consider the most performant option at the start of a project and PWAs come up very often. Your roadmap is more than just pretty pages and new features; it should be about modern infrastructure and competitive advantages that will grow your business. If you create content or develop software for the web, you’ve […]

Site Performance and How It Impacts Search Ranking

Search engines are in the business of helping people find the things they’re looking for. However, with over 1.6 billion websites, chances are there are multiple very valid options the search engines can present to the searcher. And no one looks at page 2 of the search results. This is where ranking comes in. Search […]

An illustration of a site going to page one on Google.
How to Grow Ad Revenue Without Losing Readers

The more we work with large online publishers, the more we appreciate the impact on-page advertising has on their bottom line. The challenge these companies are facing is that their advertising strategies cannot be set-and-forget. They must evolve. They are realizing that not only is the technology behind advertising ever-changing, the attitudes, expectations, and behaviors […]

Growth chart.