Over the past six months, a number of our performance specialists at XWP have been supporting teams at Google and Yoast to build and launch the WordPress Performance Lab plugin and work on WordPress Core Performance. Performance Lab plugin is a collection of modules designed to monitor and enhance the performance of your WordPress site, […]
When it comes to building high-performance websites, small changes to the way your site functions, the content within it, or even the way you work can have a huge effect on user experience. It’s often thought that performance is all about speed—and that’s definitely a big part of it. But at XWP, we believe that […]
We always consider the most performant option at the start of a project and PWAs come up very often. Your roadmap is more than just pretty pages and new features; it should be about modern infrastructure and competitive advantages that will grow your business. If you create content or develop software for the web, you’ve […]
When we first began working with Cowgirl Magazine, they already had a pretty fast site thanks to their full AMP compatibility. They were, however, using a proprietary AMP plugin. Because of this, they effectively found themselves tied to the plugin maintainer for design and functionality updates. As their vendor became less and less responsive, Cowgirl […]
Search engines are in the business of helping people find the things they’re looking for. However, with over 1.6 billion websites, chances are there are multiple very valid options the search engines can present to the searcher. And no one looks at page 2 of the search results. This is where ranking comes in. Search […]
The more we work with large online publishers, the more we appreciate the impact on-page advertising has on their bottom line. The challenge these companies are facing is that their advertising strategies cannot be set-and-forget. They must evolve. They are realizing that not only is the technology behind advertising ever-changing, the attitudes, expectations, and behaviors […]
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