Page performance is a key aspect of maintaining a successful website. But what exactly does performance mean in this context, why is it important, and what benchmarks can you use to measure it? Luckily, we have Google to help us out. In one of their earlier Lighthouse updates, Google released Core Web Vitals, a system […]
A WordPress website is a lot like a house. WordPress, the CMS, provides the foundation, the theme is the walls, doors, windows, and utilities, while the plugins provide everything else: intricate crown molding, fancy furniture, and decorations. Just like with a house, you want to ensure you’re building your website with the highest-quality components possible. […]
For the better part of a decade, XWP has helped some of the world’s biggest publishers and media companies improve website performance and grow their businesses. How? While our projects take many forms, our roots are in migrations. From our very first project working with News Corp Australia to migrate over 90 brands and 15 […]
WordPress is a powerhouse in website design and development. Almost 40% of all websites online today are built using WordPress. It also owns over 60% of the CMS market share, meaning that 63% of all websites built using CMS (as opposed to a hand-coded site) are built using WordPress. Plainly put: if you opened your […]
It’s every marketing team’s dream. One piece a week, two, three…five…ten? Ten content pieces a week? Yes, it’s possible! But every team eventually faces the same problem: scaling. The team simply can’t keep up with the rate (and quality) of production. Sure, you could just add someone else to the team, but as processes and […]
At XWP, we’re known for building highly performant websites and applications. More than just a concern of our engineers, however, a focus on performance runs through how our work is defined, designed, and delivered. In this post, I’ll share three ways that performance shapes XWP’s user experience (UX) design practice. 1. Performance as Measured by […]
Marketing and tech leaders are becoming one and the same. CTOs and CMOs are both working toward improving websites and finding what new technologies can boost traffic and grow the bottom line. But with so much noise, how are you expected to know which technologies and platforms deserve your attention? With technology growing and changing […]
We always consider the most performant option at the start of a project and PWAs come up very often. Your roadmap is more than just pretty pages and new features; it should be about modern infrastructure and competitive advantages that will grow your business. If you create content or develop software for the web, you’ve […]
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