It’s every marketing team’s dream. One piece a week, two, three…five…ten? Ten content pieces a week? Yes, it’s possible! But every team eventually faces the same problem: scaling. The team simply can’t keep up with the rate (and quality) of production. Sure, you could just add someone else to the team, but as processes and […]
At XWP, we’re known for building highly performant websites and applications. More than just a concern of our engineers, however, a focus on performance runs through how our work is defined, designed, and delivered. In this post, I’ll share three ways that performance shapes XWP’s user experience (UX) design practice. 1. Performance as Measured by […]
Marketing and tech leaders are becoming one and the same. CTOs and CMOs are both working toward improving websites and finding what new technologies can boost traffic and grow the bottom line. But with so much noise, how are you expected to know which technologies and platforms deserve your attention? With technology growing and changing […]
We always consider the most performant option at the start of a project and PWAs come up very often. Your roadmap is more than just pretty pages and new features; it should be about modern infrastructure and competitive advantages that will grow your business. If you create content or develop software for the web, you’ve […]
WordPress is, at its heart, a blogging platform. 17 years after its inception and over 61% of total CMS market share later, it’s a powerhouse of Internet content. From eCommerce to recipe blogging and everything in between, if you can dream it, it can be done on WordPress. But WordPress still works best when it’s […]
Businesses that invest wisely in user experience research and design (UX) deliver useful and compelling experiences for people that positively impact their company’s success and outcomes. Our teams work strategically with organizations and we measure UX improvements with metrics guided by business objectives. “Companies with the highest investment in UX, referred to as “design unicorns,” […]
The Internet is constantly changing. Whether it’s new technologies being created, or old ones going by the wayside, these changes affect us all. One change that we almost never expect to see is in our CMS. Whether your CMS becomes too expensive to operate on, shuts down, or just stops providing the same level of […]
An interview with Cathi Bosco, XWP UX Architect User Experience (UX) is something we have come to embed within all of our projects. Cathi is one of our resident UX Architects and with a decade of experience has proven invaluable to the way we execute on the interaction between users and the things we build. […]
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