Web browsers, particularly those based on the Chromium engine, are heading towards more stringent privacy controls. These changes center around the deprecation of third-party cookies (3PC). As privacy concerns have mounted, browser developers have sought to provide users with greater control over their data. For businesses, this shift requires understanding the implications and adapting strategies […]
At WP Engine’s DE{CODE} 2023 event, our Director of Frontend Engineering Mike Crantea joined a panel of performance experts for an in-depth look at the best practices and tools for understanding and improving your Core Web Vitals (CWV) scores on your WordPress site. Here’s our roundup! In this article, we’ll learn: Watch the Full Panel […]
Every XWP project kicks off with a process called discovery, where we map our goals against a solution, explore current architecture, and account for any delivery risks. Here’s why this part of the process is so important if you want to outperform the competition. Success is a Marathon, Not a Sprint Let’s imagine you’re sitting […]
It’s easy to think that “website performance” is just agency talk for how fast your website loads—but in reality, it’s about so much more. Here’s how we define performance success through four key pillars: Technology, User Experience, Retention & Conversion. Pillar One: Technology The technology you use to build your site is the foundation for […]
Largest Contentful Paint (LCP) is a Core Web Vitals metric that measures how long it takes for the largest element on a page to become visible in the browser. You can think of it like user speed dating: LCP is your chance to prove value quickly and keep the conversation flowing. In other words, first […]
Good performance has always been an advantage for SEO, but now it’s a requirement. Since the end of 2021, Google has been factoring page experience signals such as Core Web Vitals into their ranking criteria for websites, and those who don’t consider performance could see their SERP positions drop. Google has always been user-centric. From […]
First Input Delay (FID) is a Core Web Vitals metric that measures the time between a user’s first interaction with a page and the browser’s response. You can liken it to calling an elevator: FID would be the time between pressing the call button and it lighting up, signaling that the request has been received. […]
Setting a performance budget is the best way to ensure your website remains fast, accessible, and competitive—but knowing where to start can be tricky. Here are 3 foundational steps that will help you understand where you are, where you should be, and how to improve your web performance metrics. What is a Web Performance Budget? […]
Schedule a call with our team and discover how your website can become your most powerful asset.
