AMP WordPress Plugin with

A partnership with Google to bring the latest standards and features of AMP to the official WordPress plugin.

In late 2017, Google partnered with us to bring the feature-set of the Accelerated Mobile pages (AMP) WordPress plugin inline with the most recent developments of the AMP project. We are now working with Google to improve the plugin and bring the value of the AMP project to publishers concerned with optimizing their content for mobile and a speed-conscious audience.

Services Provided
  • Code Review
  • Consulting
  • Strategy & Roadmap Development
  • Plugin Development

The Problem

By mid-2017, the AMP WordPress plugin had fallen behind its parent project and no longer adhered to the technical specifications or leverage the newer features of the AMP platform. The plugin had been introduced to the plugin repo successfully, with mass adoption amongst major web publishers, but had not received the attention needed to keep pace with the evolving needs of the publishing industry and general AMP project improvements. Common pains from publishers, particularly around monetization and usability, were not being addressed. Google’s recognition of WordPress as the leader in web publishing, and desire to improve the performance of the web, motivated them to engage with us to bring the plugin to the standard needed for the publishing industry to make the most of AMP.

Partnering with XWP's Engineering team has been superb for us, and their contributions to some of our key efforts in the WordPress ecosystem have been very valuable. They have offered us impressive technical depth and an impeccable quality of execution.Alberto Medina, Developer Advocate at Google

The Solution

During the discovery stage of our service delivery process we identified:

  • Code that could be brought inline with best practices
  • The most requested features or updates from plugin users
  • The requirements to bring the plugin inline with the latest AMP technical specifications
  • The requirements to bring the plugin inline with the latest AMP features

This process produced a clear path forward, as well as identified “quick wins” that the team executed on within the discovery phase to address a number of the more pressing problems of the plugin.
The 0.6 version of the plugin, produced out of the discovery stage, was released in January and 0.7 is scheduled for release in February.

The AMP plugin presents a huge opportunity to impact 29% of the web. WordPress democratizes publishing and the AMP plugin empowers publishers on the platform to provide a great experience for their readers.Weston Ruter, Google Developer Relations (XWP Alumni)

The Impact

The focused discovery equipped our team to move quickly on addressing the major shortcomings of the existing plugin, bringing significant value to WordPress publishers already using the AMP plugin. Moving in to 2018, the discovery has also enabled our team and colleagues at Google to define a clear and agile based roadmap to bring the value of AMP to WordPress publishers via a plugin built according to best practices. Since beginning on the project we’ve helped increase the number of active plugin installs by 100,000+.

Key Takeaways
  • Accelerated development to address the most pressing issues
  • A clear roadmap for ongoing development
  • A better overall AMP experience for WordPress publishers

How can we help?

The AMP project continues to evolve and improve. How can we help you make sure your platform is optimized and making the most of AMP?

Let's Talk