In late 2017, Google partnered with us to bring the feature-set of the Accelerated Mobile pages (AMP) WordPress plugin inline with the most recent developments of the AMP project. We are now working with Google to improve the plugin and bring the value of the AMP project to publishers concerned with optimizing their content for mobile and a speed-conscious audience.
- Code Review
- Strategy & Roadmap Development
- Plugin Development
By mid-2017, the AMP WordPress plugin had fallen behind its parent project and no longer adhered to the technical specifications or leverage the newer features of the AMP platform. The plugin had been introduced to the WordPress.org plugin repo successfully, with mass adoption amongst major web publishers, but had not received the attention needed to keep pace with the evolving needs of the publishing industry and general AMP project improvements. Common pains from publishers, particularly around monetization and usability, were not being addressed. Google’s recognition of WordPress as the leader in web publishing, and desire to improve the performance of the web, motivated them to engage with us to bring the plugin to the standard needed for the publishing industry to make the most of AMP.
Partnering with XWP's Engineering team has been superb for us, and their contributions to some of our key efforts in the WordPress ecosystem have been very valuable. They have offered us impressive technical depth and an impeccable quality of execution.Alberto Medina, Developer Advocate at Google
Led by our CTO Weston Ruter, one of our engineering and user experience focused teams initiated a discovery project where we identified:
- Code that could be brought inline with best practices
- The most requested features or updates from plugin users
- The requirements to bring the plugin inline with the latest AMP technical specifications
- The requirements to bring the plugin inline with the latest AMP features
This process produced a clear path forward, as well as identified “quick wins” that the team executed on within the discovery phase to address a number of the more pressing problems of the plugin.
The 0.6 version of the plugin, produced out of the discovery stage, was released in January and 0.7 is scheduled for release in February.
The AMP plugin presents a huge opportunity to impact 29% of the web. WordPress democratizes publishing and the AMP plugin empowers publishers on the platform to provide a great experience for their readers.Weston Ruter, CTO at XWP, Lead Architect
The focused discovery equipped our team to move quickly on addressing the major shortcomings of the existing plugin, bringing significant value to WordPress publishers already using the AMP plugin. Moving in to 2018, the discovery has also enabled our team and colleagues at Google to define a clear and agile based roadmap to bring the value of AMP to WordPress publishers via a plugin built according to best practices.
- Accelerated development to address the most pressing issues
- A clear roadmap for ongoing development
- A better overall AMP experience for WordPress publishers