Services
WordPress performance
& SEO improvements
Enhance your site’s speed, improve user experience, and boost your search rankings. XWP’s performance optimizations make your WordPress site faster and more efficient, helping your enterprise stay ahead of the curve.
TRUSTED BY THE WORLD’S BIGGEST BRANDS
Overview
Outpace the competition with superior technical performance
XWP has transformed hundreds of underperforming websites into highly efficient, highly responsive user experiences, increasing organic reach, smashing Core Web Vitals metrics, and improving conversions.
Benefits
Why optimize performance?
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Improved Core Web Vitals & SEO
Search engines prioritize sites that perform well on Core Web Vitals tests. Targeted performance optimizations significantly improve your metrics, and in turn your site’s visibility in search results.
Improved database performance
Our performance optimizations reduce query load and significantly improve data retrieval times, enhancing the overall performance and efficiency of the site and ensuring fast response times.
Reduced server load
Performance optimization reduces server load, resulting in more efficient resource usage and lower hosting costs. This also ensures the site remains stable and fast, even during traffic spikes.
Reduced technical debt
Regular performance optimizations reduce technical debt, ensuring that your website’s codebase remains clean, efficient, and easier for you and your team to manage in the future.
Comprehensive performance metrics
Detailed performance metrics from optimization efforts provide valuable insights into site and user behavior, guiding further improvements and ensuring consistent performance.
Future-proofing
Sustained performance optimization prepares the site for future technological advancements and scalability needs, keeping the site competitive and up-to-date with industry standards.
Higher search rankings
Performance improvements lead to higher search engine rankings and increased organic traffic. You are more likely to appear at the top of search results, driving visibility and readership.
Faster content delivery
Optimizing your site means that content loads quickly, enhancing the reader’s browsing experience. This is crucial for retaining visitors and encouraging them to explore more of your content.
Increased reader retention
Improved site performance and faster load times lead to higher reader retention, encouraging visitors to stay longer, return frequently, and convert/view ads more often.
Better monetization opportunities
Optimized sites with high traffic and engagement provide better opportunities for monetization through ads, sponsorships, paid memberships, and partnerships.
Enhanced media management
With measures in place to efficiently handle media files, your team can produce feature-rich, highly interactive content without worrying about the adverse effects of poor performance.
Better compliance and accessibility
Performance and SEO improvements often include enhancements for accessibility and compliance with web standards, ensuring that content is accessible to all users, including those with disabilities.
Seamless multichannel marketing
Improved site performance ensures a consistent and positive user experience across all marketing channels, whether users are coming from social media, email, or ads.
Enhanced customer trust
Build credibility with fast, reliable sites. A performant and responsive website improves the perceived reliability and trustworthiness of your brand, positively influencing user decisions.
Stronger paid ad performance
Optimized site performance improves the effectiveness of pay-per-click (PPC) and display ads, ensuring that landing pages load quickly, which can improve ad quality scores and reduce costs.
Increased conversion rates
Performance optimization leads to faster loading times, reducing friction for users. This enhancement to user experience boosts conversion rates, turning first-time visitors into return customers.
Enhanced email campaigns
WordPress integrates with popular email marketing platforms such as Mailchimp and Mailerlite, simplifying email list management, creating newsletters, and tracking campaign performance.
Explore new markets
With a site that performs well in areas of low speed or weak signal internet connectivity, you have the opportunity to find new opportunities in emerging markets around the globe.
Case studies
Read the success stories of the brands investing in superior performance
Page performance is tied to our success as a publisher. Mike and his team from XWP have helped us achieve the highest levels of performance, and the stats, from traffic to ad revenue, are more than justifying the investment.
Simon Assad
CEO
Heavy
Why XWP
Why choose XWP for performance optimizations?
Migrating from Sitecore to WordPress can be a complex process, but with XWP’s expertise, you can ensure a smooth and successful transition. Here’s why XWP is the ideal partner for your migration project:
Proven expertise
Our team comprises seasoned professionals with extensive experience in optimizing WordPress sites for performance, ensuring that you benefit from best-in-class expertise.
Tailored strategies
We don’t believe in one-size-fits-all. Our optimization strategies are customized to meet the specific requirements of your site, aligning with your business goals and technical architecture.
Comprehensive support
XWP offers end-to-end support throughout the migration process, from initial planning and data migration to post-launch optimization, ensuring a smooth and successful transition.
Proven results
We have a history of transforming underperforming websites into high-speed, reliable platforms, demonstrated by measurable improvements in site performance and user engagement.
Data-driven insights
Our optimizations are informed by detailed data analysis, allowing us to target specific performance bottlenecks and prioritize enhancements based on their potential impact on your business goals.
Collaborative approach
At XWP, we work closely with your team throughout the optimization process, ensuring that our solutions align with your wider business objectives, helping to deliver maximum impact.
Awards
Winners of the most prestigious industry awards
92%
Employees say this is a great place to work
Top 1000 Global Companies
2021, 2022 (Top 1%)
Top Design Company in United States
2024
WordPress VIP Partner
Q4 2023 Top Gold Partner
Q2 2022 Partner Innovator
1 WordPress Development Agency in Australia
The Manifest Awards
Top 15 Web Developers in the World
2021, 2022 (Top 1%)
Top WordPress Developers Company
2024
Top B2B Company
2021 (Top 1%)
Process
XWP’s performance optimization process
Team assembly
Your team will play a valuable role in our success. Let’s customize a plan of action that meets all of your needs.
Discovery
Our team does a deep dive into your existing site setup, mapping and planning the logistics of a migration to WordPress.
Planning
We then plan the logistics of your move, ensuring that there is no drop-off in service or search rankings.
Implementation
Our team executes a custom migration process that ensures your site is migrated to WordPress quickly and smoothly.
Launch
You’re now ready to harness the power of WordPress’ advanced publishing capabilities and unmatched flexibility!
Maintain & support
Keep your website performing at its best with XWP’s Proactive Maintenance and Support services.
Insights
Related articles, industry trends, and WordPress success stories
FAQs
Performance optimization FAQs
Enhance your website’s speed, reliability, and user experience with XWP’s expert performance optimizations. Here’s what you need to know:
What specific performance issues can XWP help address on my WordPress site?
XWP can address a variety of performance issues, including slow loading times, high server response times, inefficient code, unoptimized images, and poor mobile performance. We also optimize database queries, caching strategies, and content delivery networks (CDNs) to ensure your site runs smoothly.
How does XWP measure and track performance improvements?
XWP uses industry-standard tools and metrics to measure performance, such as Google PageSpeed Insights, GTmetrix, Google Search Console, and WebPageTest. We track key performance indicators (KPIs) like Core Web Vitals, load times, time to first byte (TTFB), and overall site speed, providing detailed reports on improvements and ongoing performance.
How long does it take to see results from performance optimization?
The timeframe for seeing results can vary depending on the current state of your site and the extent of the optimizations needed. However, many clients see noticeable improvements in site speed and performance within 28 days of implementing our recommendations.
Can I make a one-off investment into performance optimization?
While a one-off investment can yield significant improvements, most enterprises opt for continual investment in performance optimization.
As web technologies and user expectations evolve, ongoing optimizations ensure your site remains fast, secure, and efficient. Regular assessments and updates help maintain peak performance and address any emerging issues.
Let’s talk about your ideas.
We have flexible project models for organizations of all sizes. Tell us about your goals and we’ll tell you how we can help.
Trusted by some of the worlds’ leading brands
