The Shift: AI Overviews Are Reshaping Search Behavior Google’s AI Overviews are fundamentally altering how users interact with search results. While Google reports a 20% increase in overall search volume in 2024 (Source: SparkToro), largely attributed to AI Overviews enhancing user satisfaction, the flip side is a significant drop in click-through rates (CTR) for traditional […]
At XWP, we specialize in helping publishers navigate these challenges through a combination of technical expertise, data-driven strategies, and a deep understanding of how search engines prioritize content. One of our long-standing publisher partners faced this challenge head-on. After years of steady growth, their traffic began to decline following Google’s late 2023 core updates. Despite […]
From her beginnings as a musician and theater professional to becoming a seasoned WordPress developer, Milana’s story is a testament to the power of curiosity, resilience, and staying true to oneself. How a Hobby Became a Career Milana’s journey into WordPress began not in a classroom or a corporate office, but in her free time. […]
In a presentation at WordCamp Sydney 2024, Myles Lagolago-Craig, CEO of XWP, demonstrated WordPress’s fundamental advantages: lower risk through its proven implementation history, and better outcomes driven by its unique combination of maturity and innovation. Unlike the old adage “No one got fired for buying IBM” – which implied safety at the cost of innovation […]
Four Critical Areas to Address 1. Publishing Workflow Preparation 2. Performance Optimization 3. Team Coordination 4. Platform security Practical Steps for Your Team Before the Traffic Surge Monitor these essential indicators: Industry Best Practices Leading publishers prepare for holiday traffic by: Long-term Benefits Preparing for holiday traffic surges delivers lasting advantages: Next Steps The goal […]
WordCamp US 2024 was filled with valuable insights, inspiration, and creative workflows. Our staff engineer, Fernando Tessman, shared his favorite talks.
A WordCamp is a conference that focuses on everything WordPress. WordCamps are informal, community-organized events that are put together by WordPress users like you! Everyone from casual users to core developers participate, share ideas and get to know each other. Ciao, Torino! 🇮🇹 Most XWPeople’s journey began at their local airport…Our team had a fantastic showing at […]
Next Stop, Taipei 🇹🇼 Most of our XWPeople’s journey to WordCamp Asia started at their local airport. We had XWPeople attend in person from 7 different countries, and many more watched the event from home. XWPeople at WordCamp Asia: 🇬🇧🇰🇷🇮🇳🇸🇬🇳🇿🇦🇺🇷🇸 Day 0: Contributor Day 🙌 Contributor Day is a special day designated for contributing to WordPress. […]
Schedule a call with our team and discover how your website can become your most powerful asset.
