Why Media Matters: Optimizing Your Visual Content

We all know how important it is to have high-quality images and videos on your website. They make your content more attractive, engaging, and informative for your visitors.  However, if they’re not optimized properly, they can also negatively affect your technical SEO efforts (indicated by those all-important Core Web Vitals scores!), and for enterprises with […]

icons for .jpeg, .webp and .mp4, three popular visual file formats.
3 Foundational Steps for Setting a Web Performance Budget

Setting a performance budget is the best way to ensure your website remains fast, accessible, and competitive—but knowing where to start can be tricky. Here are 3 foundational steps that will help you understand where you are, where you should be, and how to improve your web performance metrics. What is a Web Performance Budget? […]

How to Build a Rocket: Best Practices for Better Web Performance

When it comes to building high-performance websites, small changes to the way your site functions, the content within it, or even the way you work can have a huge effect on user experience. It’s often thought that performance is all about speed—and that’s definitely a big part of it. But at XWP, we believe that […]