The Shift: AI Overviews Are Reshaping Search Behavior Google’s AI Overviews are fundamentally altering how users interact with search results. While Google reports a 20% increase in overall search volume in 2024 (Source: SparkToro), largely attributed to AI Overviews enhancing user satisfaction, the flip side is a significant drop in click-through rates (CTR) for traditional […]
At XWP, we specialize in helping publishers navigate these challenges through a combination of technical expertise, data-driven strategies, and a deep understanding of how search engines prioritize content. One of our long-standing publisher partners faced this challenge head-on. After years of steady growth, their traffic began to decline following Google’s late 2023 core updates. Despite […]
Recent improvements to caching in WordPress core made by our Senior Engineer Jonny Harris can provide a serious boost to your website performance—but for now, they’re opt-in only. Here’s everything you need to know: In this article, we’ll learn: What is Object Caching and How Does it Work? In WordPress, posts, images, users, and all […]
WordPress 6.1 is finally here—and it packs a punch! The latest release contains all new publishing features, powerful performance enhancements, and extended flexibility for developers. Here’s our run-down of why 6.1 might just be the most exciting WordPress release yet. 1. A Refined Publishing Experience Improved Blocks & Design Tools WordPress 6.1 brings a bunch […]
Largest Contentful Paint (LCP) is a Core Web Vitals metric that measures how long it takes for the largest element on a page to become visible in the browser. You can think of it like user speed dating: LCP is your chance to prove value quickly and keep the conversation flowing. In other words, first […]
First Input Delay (FID) is a Core Web Vitals metric that measures the time between a user’s first interaction with a page and the browser’s response. You can liken it to calling an elevator: FID would be the time between pressing the call button and it lighting up, signaling that the request has been received. […]
WordPress 6.0 is on the horizon, and we couldn’t be more excited! Not only because of the massive performance opportunities this release will bring, but because a number of our fantastic XWPeople were directly involved in its creation. Here’s your one-stop guide for the features our team helped bring to life, with some top tips […]
Setting a performance budget is the best way to ensure your website remains fast, accessible, and competitive—but knowing where to start can be tricky. Here are 3 foundational steps that will help you understand where you are, where you should be, and how to improve your web performance metrics. What is a Web Performance Budget? […]
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