The Shift: AI Overviews Are Reshaping Search Behavior Google’s AI Overviews are fundamentally altering how users interact with search results. While Google reports a 20% increase in overall search volume in 2024 (Source: SparkToro), largely attributed to AI Overviews enhancing user satisfaction, the flip side is a significant drop in click-through rates (CTR) for traditional […]
At XWP, we specialize in helping publishers navigate these challenges through a combination of technical expertise, data-driven strategies, and a deep understanding of how search engines prioritize content. One of our long-standing publisher partners faced this challenge head-on. After years of steady growth, their traffic began to decline following Google’s late 2023 core updates. Despite […]
Four Critical Areas to Address 1. Publishing Workflow Preparation 2. Performance Optimization 3. Team Coordination 4. Platform security Practical Steps for Your Team Before the Traffic Surge Monitor these essential indicators: Industry Best Practices Leading publishers prepare for holiday traffic by: Long-term Benefits Preparing for holiday traffic surges delivers lasting advantages: Next Steps The goal […]
Every year on October 11th, the world celebrates International Day of the Girl Child, a day dedicated to recognizing the unique challenges girls face globally and advocating for their rights. Established by the United Nations in 2012, this day is a powerful reminder of the need to empower young girls and ensure equal access to […]
Celebrating Excellence in Enterprise WordPress XWP and WordPress VIP have now been partners for over a decade, and in that time we’ve collaborated on some of the industry’s most ambitious and successful WordPress projects, including complex, multi-year projects for the likes of Rolling Stone, News Corp Australia, and iOne Digital. We love working with WordPress […]
WordPress has undergone a remarkable evolution, emerging as the leading Content Management System (CMS) for enterprise brands. Prominent names like Rolling Stone, Vogue, and even the White House have now embraced WordPress as their CMS of choice. In an effort to understand why large-scale organizations are gravitating toward this versatile publishing platform, and how they […]
It’s December, which means it’s awards season—and this year XWP won big! From being named as a top 1% agency on Clutch to gaining official Great Place to Work certification, here’s how we’re ending 2022: Clutch Global Awards 2022 Throughout the year, our partners leave us reviews on Clutch, An independent review platform that helps […]
We’re incredibly excited to announce that our all-remote workplace is now officially certified as a Great Place to Work! After spending almost a decade building an inclusive and valuable community we’re thrilled and humbled to have official recognition. 92% of employees at XWP say it is a great place to work compared to 57% of […]
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