Performance is in our DNA

Marketing and CRM Integrations

There are a tonne of plugins out there that enable WordPress to outperform Sitecore in almost every way when it comes to marketing. 

Built-for-WordPress tools from leading analytics businesses like Google, CRMs like Salesforce, and easy marketing automation with tools like Hubspot for WordPress mean that you can still make informed decisions, with the added flexibility of choosing what you need.  

After all, when so much of the web runs on WordPress, it makes sense for marketing tech businesses to create solutions for the biggest audience, and bring with it the power of their dedicated platform.

Personalization

Personalization can be tricky, and since the vanilla WordPress platform has no built-in personalization tools like Sitecore does, you’d be forgiven for thinking it’s unable to deliver authentic experiences.

However, the truth is, there are thousands of personalization tools that were built with WordPress in mind! Using all kinds of inputs such as location, past behavior, address, pages viewed, and other inputs, you can personalize a WordPress site to optimize the user experience.

Audit Trails & Workflows

For a lot of people, Sitecore was initially so attractive because of its ability to set up customized workflows and audit trails— and we get it! But we’d bet that WordPress can do the same thing, without cutting corners!

With tools like Parse.ly, you can now get a top-down, full historical view of our content.

User Roles & Permissions

The ability to configure granular user permissions is crucial for compliance, security, and processes is super important when you’re working in large teams, and WordPress has it down to a science.

WordPress site owners have the ability to control what each individual user can and cannot do within the site. A site owner can manage each user’s ability to do things such as write and edit posts, create Pages, create categories, moderate comments, manage plugins and a whole lot more by assigning a specific role to each of the users.

This helps keep things secure, and ensures that each user gets a simplified view of the CMS, only being able to access the things they need.

Multilingual & Localization

When you’re operating at the enterprise level, there’s a good chance you’re going to publish content in another language and serve different versions depending on a user’s location. 

Not a problem! WordPress is completely flexible. There are a bunch of localization features pre-baked into WordPress Core, and thousands of bespoke tools on the market that can help you serve even the most niche language (we’ve even seen a few that can handle Klingon!)