When Australian FinTech company OFX first got in touch, they were struggling with the complexity and expense of Sitecore. Here’s how we used WordPress to simplify and centralize their web presence (with no downtime!) Background What is OFX? OFX is an online foreign exchange company servicing SMEs, eCommerce retailers, and high-net-worth individuals. As a leader […]
It’s easy to think that “website performance” is just agency talk for how fast your website loads—but in reality, it’s about so much more. Here’s how we define performance success through four key pillars: Technology, User Experience, Retention & Conversion. Pillar One: Technology The technology you use to build your site is the foundation for […]
Largest Contentful Paint (LCP) is a Core Web Vitals metric that measures how long it takes for the largest element on a page to become visible in the browser. You can think of it like user speed dating: LCP is your chance to prove value quickly and keep the conversation flowing. In other words, first […]
If you’re anything like us, you’re counting down the days to WordCamp US 2022. We’re so excited for an in-person weekend of learning, sharing, and fun this September, and we look forward to seeing you all in the beautiful city of San Diego! We’re already planning our trip and exploring some of what San Diego […]
Good performance has always been an advantage for SEO, but now it’s a requirement. Since the end of 2021, Google has been factoring page experience signals such as Core Web Vitals into their ranking criteria for websites, and those who don’t consider performance could see their SERP positions drop. Google has always been user-centric. From […]
When Australian FinTech company OFX first got in touch, they were struggling with the complexity and expense of Sitecore. Here’s how we used WordPress to simplify and centralize their web presence (with no downtime!) Background What is OFX? OFX is an online foreign exchange company servicing SMEs, eCommerce retailers, and high-net-worth individuals. As a leader […]
WordPress 6.0 is on the horizon, and we couldn’t be more excited! Not only because of the massive performance opportunities this release will bring, but because a number of our fantastic XWPeople were directly involved in its creation. Here’s your one-stop guide for the features our team helped bring to life, with some top tips […]
Setting a performance budget is the best way to ensure your website remains fast, accessible, and competitive—but knowing where to start can be tricky. Here are 3 foundational steps that will help you understand where you are, where you should be, and how to improve your web performance metrics. What is a Web Performance Budget? […]
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