When we first began working with Cowgirl Magazine, they already had a pretty fast site thanks to their full AMP compatibility. They were, however, using a proprietary AMP plugin. Because of this, they effectively found themselves tied to the plugin maintainer for design and functionality updates. As their vendor became less and less responsive, Cowgirl […]
Businesses that invest wisely in user experience research and design (UX) deliver useful and compelling experiences for people that positively impact their company’s success and outcomes. Our teams work strategically with organizations and we measure UX improvements with metrics guided by business objectives. “Companies with the highest investment in UX, referred to as “design unicorns,” […]
Websites have come a long way since the ’90s. From plain old HTML to fully interactive sites with tons of code underneath the hood, the techniques and best practices to get the most out of your site are constantly changing. They range from content strategies and conversion-increasing UX to highly technical backend optimizations. It’s a […]
Here at XWP our designers are a team of leaders who embed with other design and engineering teams at an enterprise scale. We specialize in User Research and Analysis (UXR), Visual Design (UI or UXD), and User Experience Writing (UXW). Product Design and leadership are at the heart of our collaborative work with our clients […]
XWP is committed to the safety of our team members and the continued support of our clients and the delivery of their projects. As we continue to hear reports of how COVID-19 is spreading and impacting the world, we remain committed to the safety of our team members and the ongoing delivery of services and […]
On the 26th and 27th of February, XWP, Google, and News Corp hosted Optimise in Sydney. The inaugural event brought over 110 media, publishing, and web professionals together to dig deep and learn more about the opportunities for business of WordPress, AMP, and other modern Open Source tech. Our ambition for the event was to […]
We’re excited to announce quite a few of the XWP team (19 of us?!) will be attending and speaking at this year’s flagship WordPress event—Wordcamp US 2019—taking place this weekend, November 1-3. This year’s annual event covers many interesting topics from user experience and visual regression testing, to advanced usage of javascript frameworks and how […]
A rising tide lifts all boats. Our company’s mission to work for an open web that is secure, performant, reliable, and accessible has been the driving force behind Tide, a tool that aims to lift code quality across the WordPress ecosystem. During the 12 month journey Tide has been on, we’ve discovered that the vision […]
Schedule a call with our team and discover how your website can become your most powerful asset.
