CMS Migrations

Adobe Experience Manager (AEM) to WordPress CMS Migrations

Are you tired of the high licensing costs and functional inefficiencies of Adobe Experience Manager? Cut costs, speed up your time-to-market, and embrace simplicity and efficiency with an AEM to WordPress CMS Migration.

All CMS Migrations

Why Migrate from Adobe Experience Manager to WordPress?

Shifting from AEM to WordPress isn’t just a platform change; it’s a strategic move for simplicity, cost-efficiency, and operational agility. 

Adobe Experience Manager’s high licensing costs and complex infrastructure can strain your budget and development resources, creating growth bottlenecks and hindering your agility in responding to market changes. Additionally, businesses often face unexpected fees and performance issues in larger AEM setups, limiting their ability to scale.

WordPress offers simplicity with no licensing fees and a plethora of customizable plugins that outclass AEM’s integrations in every way. Say goodbye to cumbersome update cycles, embrace agile content management, and reduce your total cost of ownership with WordPress—a flexible, open-source CMS.

The Benefits of WordPress

Seamless Scalability

WordPress’ inherently scalable architecture empowers websites to expand effortlessly as business needs evolve, minimizing potential disruptions and high costs associated with platform migrations due to growth.

Consistent Updates

WordPress’ commitment to regular updates ensures it remains up-to-date with the latest web standards, with frequent security fixes, and user experience enhancements, fostering its long-term relevancy and adaptability in a changing web landscape.

Diverse Plugin Ecosystem

An extensive library of plugins maintained by third-party organizations showcases the diversity of the WordPress ecosystem, ensuring specialized functionalities and features can be integrated seamlessly, further bolstering its longevity.

Economical Maintenance 

WordPress’s user-friendly dashboard empowers non-technical users to perform updates, reducing the reliance on specialized developers. This translates to lower maintenance costs as businesses can manage content and make minor changes in-house, saving both time and money.

No Licensing Fees

Unlike Chorus, which was licensed on a per-user basis, WordPress is open-source and free—both in terms of money, and restrictions of how you can modify the platform to suit your needs. This eliminates the burden of ongoing licensing expenses, contributing to substantial long-term cost savings for businesses.

Innovation Culture

WordPress’ innovation-driven culture encourages experimentation and improvement, ensuring that it remains a pioneer in web development and a platform that’s receptive to new ideas, trends, and technologies. What’s more, as exciting new functionalities are developed, they’re shared with the community to use.

What Makes WordPress An Enterprise-Grade CMS?

Enterprise sites have enterprise requirements. Here’s how WordPress WordPress confidently tackles the challenge, effortlessly adapting to these requirements with its powerful features and customizable nature.

Earth with satellites pointing out specific people

Adaptability and Flexibility 💪

WordPress boasts a modular structure and a vast plugin ecosystem, granting enterprises the power to create sophisticated websites with diverse functionalities. This enables you to easily adapt your site to changing business requirements while maintaining stability and high performance.

Community-Driven Innovation 🤝

Being an Open Source CMS, WordPress undergoes continual enhancements through an extensive community of enthusiasts, freelancers, and agencies. The talent pool available for custom projects often overlaps with those shaping the platform’s future. XWP has actively contributed to WordPress Core for over a decade.

Security and Dependability 🔐

Regular security updates, robust authentication choices including two-factor authentication, and an assortment of security plugins establish WordPress as a secure enterprise solution—trusted even by entities like The White House to power their websites.

Abundance of Skilled Professionals 🙌

Thanks to WordPress’s substantial market presence, finding experienced agencies or individuals proficient in WordPress is a breeze. Whether you require developers, designers, project managers, or marketers, a multitude of options ensures you can avoid vendor lock-in and secure the expertise you need.

Tailored Hosting Solutions 🧵

WordPress offers a range of hosting options tailored for enterprise-level WordPress deployments, including managed hosting and cloud solutions. These services provide scalability, robust performance, advanced security features, and dedicated support, ensuring reliable hosting environments with minimal downtime and optimized functionality.

Seamless Integrations ⚙️

WordPress’s compatibility with a wide array of third-party tools, services, and APIs simplifies the integration with your existing enterprise systems. This empowers businesses to create unified ecosystems, centralize data, and streamline operations, enhancing productivity and efficiency.

Why Work with an Agency Experienced in CMS Migrations?

While migration plugins promising ‘quick and easy migrations to WordPress’ exist, opting for an agency like XWP brings unparalleled benefits

XWP's Astro connecting two ends of a plug with a spark
  • Expert Precautions: Agencies like XWP implement personalized precautions during migration, ensuring a seamless transition without breaking critical website components. Their expertise in managing complexity is invaluable.
  • Security Priority: Agencies prioritize security best practices, assuring that your data remains protected throughout the migration process. This is crucial in today’s cybersecurity landscape.
  • Search Ranking Assurance: Agencies safeguard and often improve search rankings post-migration. This guarantees the ongoing strength of your website’s visibility and search performance post-migration.
  • Strategic Consultation: Agencies can provide an in-depth review of your site while accounting for forthcoming policy or technology changes. This strategic planning ensures that your website remains adaptable and future-proof.
  • Stress-Free Transition: Entrusting the migration to an agency eliminates the stress of managing large-scale infrastructure changes in-house. Agencies execute a tried-and-tested step-by-step process.
  • Don’t Break Your Design: Agencies like XWP ensure that legacy content from AEM is properly translated into WordPress’ Gutenberg block markup, making sure nothing breaks in the translation process.

Why Choose XWP for WordPress Migrations?

Our team boasts over a decade of experience assisting enterprise publishers, SaaS companies, and technology organizations in transitioning to WordPress.

During this period, we’ve successfully migrated hundreds of websites, collaborated with some of the world’s biggest storytellers, and orchestrated the largest WordPress CMS Migration in the Southern Hemisphere—transferring 15 website properties and over 90 individual brands.

What sets us apart is our approach. We’re not merely supporters of WordPress; we are deeply engaged in its ongoing advancement. XWP engineers actively contribute to the code behind WordPress core, and every team member possesses an unparalleled comprehension of its infrastructure.

Read Our CMS Migration Case Studies

Nicola Catton

“One of our smoothest and most successful launches to date. Everyone who reviewed the site – both before and after launch – commented on the exceptional quality. This was down to an incredible effort led by you all, with a focus and dedication that was a joy to be involved in.”

Nicola Catton – Associate Vice President, Product Delivery @ Penske Media Corporation

XWP’s CMS Migration Process

Team Assembly

Our engineers are the best and brightest, and your team will play a valuable role in our success. Let’s customize a plan of action that meets all of your needs.


Our team does a deep dive into your existing site setup, mapping and planning the logistics of a smooth migration to WordPress.


We then plan the logistics of your move, ensuring that there is no drop-off in service or search rankings.


Buckle up. When we get going, we won’t stop until your project is finished to our high standards.


You’re now ready to harness the power of WordPress’ advanced publishing capabilities and unmatched flexibility!

Maintain & Support

Ongoing support and maintenance are a vital part of your project’s success. Sign up for XWP Orbiter to future-proof your technology.

Adobe Experience Manager to WordPress Migration FAQs

Can my website’s design and user experience remain consistent after migrating from Adobe Experience Manager to WordPress?

Yes, your website’s design and user experience can be preserved during the migration. WordPress is highly customizable, allowing us to replicate your current design and UX closely. We’ll ensure that your site retains its branding and visual identity, adapting any AEM-specific features into WordPress-compatible formats.

Of course, you might want to alter your site’s visual identity as you move over to WordPress—and we can help with that too! Our award-winning team of designers has helped create visual identities for everyone from to Australian Geographic.

How long does a migration from Adobe Experience Manager to WordPress typically take?

The timeline for migrations can vary depending on the complexity of your current AEM site and the specific requirements of your WordPress implementation. Generally, a migration project can take anywhere from a few months to a year. After an initial assessment, we can provide a more accurate timeline tailored to your situation.

Will there be any downtime during the migration process?

We strive to minimize downtime during the migration process. For the majority of projects, we’re able to maintain your current site’s operations while we launch your new WordPress site, without the need for your site ever going offline. That being said, in the rare case that there is necessary downtime for the final switch-over, we always plan the launch for off-peak hours to reduce impact.

How do you ensure that SEO rankings are preserved during the transition?

We take a meticulous approach to maintaining your SEO rankings when transitioning from AEM to WordPress. This includes mapping old URLs to new ones, implementing appropriate redirects, preserving meta tags and structured data, and ensuring that content remains consistent. We also perform thorough testing before going live.

In fact, many people moving from Adobe Experience Manager to WordPress find that their rankings are improved after the migration, due to WordPress’ SEO-friendly markup.

Can my AEM custom functionalities be replicated in WordPress?

WordPress’s extensive plugin library and the ability to develop custom plugins mean that we can replicate all AEM custom functionalities. We’ll conduct a detailed analysis of your AEM components and determine the best approach to integrate similar capabilities into your new WordPress site, either with existing plugins or custom development.

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