Moving OFX From Sitecore to WordPress

When Australian FinTech company OFX first got in touch, they were struggling with the complexity and expense of Sitecore. Here’s how we used WordPress to simplify and centralize their web presence (with no downtime!) Background What is OFX? OFX is an online foreign exchange company servicing SMEs, eCommerce retailers, and high-net-worth individuals. As a leader […]

A visualisation of a Sitecore to WordPress migration
Largest Contentful Paint (LCP): User Speed Dating

Largest Contentful Paint (LCP) is a Core Web Vitals metric that measures how long it takes for the largest element on a page to become visible in the browser. You can think of it like user speed dating: LCP is your chance to prove value quickly and keep the conversation flowing. In other words, first […]

A speed dating bell with icons for conversation, time, and love. This represents the fact that you have to make an impression quickly with LCP.
Core Web Vitals & SEO

Good performance has always been an advantage for SEO, but now it’s a requirement. Since the end of 2021, Google has been factoring page experience signals such as Core Web Vitals into their ranking criteria for websites, and those who don’t consider performance could see their SERP positions drop. Google has always been user-centric. From […]

OFX, XWP & Pantheon: Moving From Sitecore to WordPress

When Australian FinTech company OFX first got in touch, they were struggling with the complexity and expense of Sitecore. Here’s how we used WordPress to simplify and centralize their web presence (with no downtime!) Background What is OFX? OFX is an online foreign exchange company servicing SMEs, eCommerce retailers, and high-net-worth individuals. As a leader […]

First Input Delay (FID): Think of The Elevator Button

First Input Delay (FID) is a Core Web Vitals metric that measures the time between a user’s first interaction with a page and the browser’s response. You can liken it to calling an elevator: FID would be the time between pressing the call button and it lighting up, signaling that the request has been received. […]

The XWP Astroperson pressing the elevator button
XWP Core Performance Dev Notes for WordPress 6.0

WordPress 6.0 is on the horizon, and we couldn’t be more excited! Not only because of the massive performance opportunities this release will bring, but because a number of our fantastic XWPeople were directly involved in its creation. Here’s your one-stop guide for the features our team helped bring to life, with some top tips […]

3 Foundational Steps for Setting a Web Performance Budget

Setting a performance budget is the best way to ensure your website remains fast, accessible, and competitive—but knowing where to start can be tricky. Here are 3 foundational steps that will help you understand where you are, where you should be, and how to improve your web performance metrics. What is a Web Performance Budget? […]

What Are Google Core Web Vitals?

Page performance is a key aspect of maintaining a successful website. But what exactly does performance mean in this context, why is it important, and what benchmarks can you use to measure it? Luckily, we have Google to help us out. In one of their earlier Lighthouse updates, Google released Core Web Vitals, a system […]